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AI Can't Hike for You

Google and Meta are pushing their AI chatbots as a shortcut for campers trying to plan trips and brush up their skills. But does Big Tech even understand why people like to go outside?

A screenshot from Google's camping-themed AI ad

Update: My colleagues at Backpacker published a version of this post on our site.

Google has figured out that I like to hike. I’m not sure what tipped it off—could it be the roughly 40 hours per workweek I spend editing and fact-checking stories about hiking, or maybe the nights and weekends I pass searching for trailheads and obsessively checking and rechecking the weather forecast? Whatever the reason, whenever I log on I get served up a stream of gear promotions and tourism spots for outdoor destinations. But about a week ago, I saw an ad for Google's Pixel 8 smartphone and its onboard Gemini AI that stopped me in my tracks.

The plot goes like this: A dad is trying to set up a tent in a campsite. The dad is floundering, tangled up in guylines and collapsing nylon, when he turns around and notices his son has stopped collecting firewood and is watching him with dismay, probably thinking about how much better his stepdad is at camping. Then the dad pulls out his phone, snaps a picture of the tent, and feeds it into Gemini, which returns a numbered list of instructions for him (more on this later). Smash cut to the now content kid and father enjoying their perfectly-pitched shelter.

My first reaction to the ad: I’ve been there. Whether by neglecting hot spots until they bloomed into blisters, leaving a vent open in a snowstorm, or spending an hour struggling to coax a flame out of a pile of damp wood, I know what it's like to struggle on a camping or backpacking trip in front of other people. The desire to avoid that struggle and the embarrassment that comes with it is a pretty powerful motivator.

My second thought: this is going to get someone into so, so much trouble.

Google and other Big Tech AI firms like OpenAI, Meta, and X want to see their technology everywhere. But while using it to filter restaurant results or sit on hold for you is one thing, pushing AI as a substitute for basic outdoor skills comes with real risks. Let's start with the fact that Google’s AI arguably still isn’t up to the task of keeping people safe in the outdoors: We’re barely a month out from Gemini telling searchers to eat glue and cook spaghetti in gasoline. While those errors didn’t do any damage besides embarrassing a handful of highly-paid software engineers, it’s not hard to imagine an AI trained on the unfiltered whole of the internet telling a new camper it’s OK to run a propane heater inside their tent or misidentifying a poisonous mushroom as edible. (That’s assuming, of course, that the AI is even capable of giving actionable information: Zoom in on the simulated advice Gemini offers in the commercial and you’ll notice that step 4 is “Assemble the tent poles according to the manufacturer’s instructions.” Apparently Google Dad, like so many dads before him, just needed someone to remind him to read the manual.)

'Mom's new husband always reads the manual'

Yes, ideally AI users would be cautious consumers, sniffing out bad or obviously dangerous information before acting on it. But we already have real-life examples of people over-relying on much less intrusive technology with disastrous results. Take another popular Google product, Google Maps: There were the hikers who needed rescue after following an imaginary trail in Maps up the side of a mountain in British Columbia, and the German tourists who had to trek two days through the Australian bush after a similar error stranded them and their car on a remote dirt track. The company is currently fighting a lawsuit from the family of a man who followed its GPS directions off of a collapsed bridge. Here in Colorado tow companies make a killing every year dragging stranded motorists off of mountain 4x4 tracks after app-assisted “shortcuts”. The plug-and-play, let-us-think-for-you, don’t-bother-checking-the-sources tone of Google and other corporations’ marketing of their AI only makes incidents like these more likely.

My bigger objections to AI-directed camping, though, may be philosophical. Whether you learn from a friend or an expert online, there’s something wonderful about becoming competent in the outdoors. It’s a long, awkward, and sometimes uncomfortable process. But it’s joyful too, fostering self-confidence and a deeper sense of connection with your environment. Mediating that through a robot assistant strikes me as a quick way to dilute that, ensuring that you neither learn any real outdoor skills nor unplug in any meaningful way.

Other tech firms’ AI-powered takes on the outdoors are equally baffling. An ad released by Meta last month starts with one friend in a group chat enticing the others to camp by sharing an AI-generated image of someone cowboy camping next to an unattended campfire, a fully set-up tent with only a lantern inside of it, and, inexplicably, a folding table with what looks like either several copper pots or maybe a moonshiner’s still on it. Setting aside the safety issues, I can’t help but wonder what kind of person finds more inspiration to get outside in a fake-ass AI-generated image than in the hundreds of thousands of real outdoor photos plastered across the internet.

I’m not a Luddite. I plan every trip I take on Gaia, Outside’s mapping app, and I listen to podcasts on long solo hikes. Backpacker and Outside’s other titles feature Scout, an AI search engine we trained on our own work in order to help readers more easily find the human-written information they're looking for; we've even experimented with letting AI choose a hike for us. I also recognize I’m not unbiased: I and Backpacker’s other editors and writers make our living creating deep, carefully-researched guides and stories for people who love the outdoors. Seeing Google redigest those into AI pablum just so it can make ad money off the backs of the real-life hikers doing the real-life work is frustrating.

Ultimately, the outdoors should be for everyone, and how you choose to get outside is up to you. If that means asking Google or Meta’s AI to walk you through it, so be it. But think about what you want to get out of your time in the woods: There are some things in life that are better without Big Tech breathing down your neck. If you want to polish your outdoor skills, there’s a whole constellation of people who will help you without harvesting all of your personal data, from your more experienced friends to local trail clubs to, yes, the human experts at Backpacker. And if you’re ever struggling to set up your tent, a free tip: start by reading the instructions, and practice before your kid is watching.